Chapter Calendar

Your website has two strategic objectives – first, to inform the website visitor about your organization and its mission, and more importantly, to garner support for your nonprofit. Learn how to plan and build a site which not only has a lot for the user to see, but a lot for the user to do as well. Consider the impact of a site that offers online donations, event tickets, membership dues, e-store purchases, affiliate marketing, even in-kind donations, planned gifts, investment donations and much more.

At the conclusion of this session, participants will:

• Know which fundraising transactions and information to include in your website – and how to easily incorporate them in your site (or build a new site)
• Understand innovative techniques for maximizing the fundraising results you achieve with your website -- many of these techniques are easy to implement (and free or low cost)
• Hear e-philanthropy case studies whose lessons they can apply to their own nonprofit and its website

Target Audience
All levels – including executive directors/CEOs, board members, development directors, volunteer directors, IT directors, website administrators, other senior management.

At the conclusion of the WebConference, C. Aldervan Daly, Associate Director of Development, The New York Foundling will facilitate an in-person discussion on achieving maximum results from your website.